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Marketing Consulting and Strategy Support

Work with an experienced B2B and B2C Marketing Leader who can deliver on all aspects of marketing within an organization.

What Is Strategic Marketing Consulting?

Marketing Consulting is about hiring for problem-solving and growth: a strong marketing consultant can help clearly define the issue, create a plan to move forward, and operationalize the plan. This is not about tactical support or generic advice; think of this service as an invaluable addition to your marketing team during rapid growth or intense change.

Strategic Marketing Consulting can be valuable in many scenarios, including: go-to-market, new strategy development, operationalizing existing strategy, stalled growth or new product development.

Who This Is For?

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Founders and CEOs
Two women with blonde hair are sitting at a table using laptops. One woman in the background is smiling, while the woman in the foreground is gesturing, with her face slightly out of focus.
Marketing leaders seeking outside guidance
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Growing teams needing strategic clarity

Common Areas of Marketing Consulting

Marketing audit and opportunity mapping

Brand positioning and messaging

Campaign planning and channel prioritization

Funnel design and customer journey optimization

Measurement, KPIs, and performance frameworks

The Consulting Process

Each Marketing Consulting project is a little different, but here is an example of what a process may look like.

Discovery + Deep Dive
Strategy Session or Roadmap
Execution Guidance or Team Handoff

Marketing Services

Fractional CMO
Big Scary Marketing Projects
Power Hour

Big Scary Marketing Projects

Marketing Consulting often involves identifying a marketing project that requires support and defining the optimal way to help. Jokingly, referring to these as ‘Big Scary Marketing Projects’ has provided levity in times of internal stress around the project.

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What Counts as a Marketing Project?

Marketing Projects can be short (three or four weeks) or long (one to two years). In these projects, the goal is to define the need, discover what is necessary, chart a course for support and then execute on the project.

At times, a marketing project may be undertaken as a solo endeavour by the consultant, or the consultant may join an in-place marketer or marketing team to provide support through the project.

This type of support is ideal for clients who need support for a defined period or specialized support.

Power Hour

Not ready to commit, but still looking for support?

Power Hour is sixty minutes where we connect to understand your most pressing marketing issue, and define next steps for you to take.

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Client Results

Global Sport brand that cracked into the United States for the very first time across three key markets.

National Arts organization looking to enhance a key part of their organization with a new marketing strategy.

Onsite activation for a wellness brand that had previously only been digital.

B2B Marketing Agency ready to develop their top of the funnel strategy.

Time to think differently about your marketing?

Connect with me for a complimentary introduction consultation. Together, we can determine the best steps forward. Whether you’re scaling and it’s time for support, or you’re ready to climb that marketing mountain, this is a great time to connect.

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