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Why Choose A Fractional CMO

Fractional CMOs are a good fit when an organization is seeking strong marketing leadership at the executive level. Fractional officers often have the same skills and experience as other senior executives, and marketing is no different. Choosing a Fractional CMO is a decision for organizations who are looking for executive level marketing support in a less than full time capacity, either by choice or by budget constraints.

What Is a Fractional CMO?

Fractional CMO is a Leader who works in your organization as the head of marketing. Sometimes they can be given the title of VP of Marketing, but ultimately they function in similar capacities. Fractional CMOs bring marketing skills and experience to the table in less time per week than a typical full-time employee. They have the leadership experience and skills necessary for building and training marketing teams, assisting in scaling efforts, and navigating organizational change. Think of it as the expertise and action of an executive marketing leader for needing the high level leadership for a fraction of the typical price tag.

How a Fractional CMO can help:

A fractional CMO acts exactly like a CMO would: a senior-level executive within an organization, working alongside leadership to create desired outcomes. Most of my Fractional work has come from companies that are considered SMEs, earning between $2M – $20M/ annually. In this capacity, a Fractional CMO’s work can include, but is not limited to:

Marketing Technology: managing and evaluating CRM, automation, marketing stack, analytics, APIs

Marketing Strategy: creating and executing strategic plan in accordance to business KPIs

Customer Revenue and Growth: Acquisition, pricing, expansion planning, forecasting, aligning sales and marketing teams

Digital and Content: website, UX/UI, conversion metrics, paid and performance spend management, email marketing and automation, editorial calendars, SEO/GEO, social media channel oversight and vision

Business Impact: budget allocation and management, maximize budget, reporting metrics

Who needs the service of a Fractional CMO?

Small and medium-sized enterprises ($2M- $20M annually) have had great success in Fractional CMO engagements. These are organizations that can benefit from Marketing Leadership but don’t always have the budget for a full-time CMO.

Benefits of Hiring a Fractional CMO

In my marketing work, this translates into understanding an opportunity, challenge or project, and bringing the right people together to xx.

When working with a client, my guiding principles are mutual respect, strategic alignment, and curiosity.

My Work Process

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1. Introduction call & Discussion
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2. Statement of Work and agreement
3. Discovery and Deep Dive, Stakeholder Interviews
4. Project plan, KPIs, deliverables and workback schedule
5. Delivery of work, ongoing management of project, team support and development
6. Completion of work, hand off, success!

Testimonials

“Holly is one of those chosen few who can blend measurable outcomes with seeing people as people. She is impeccable with her word and the best way to manage Holly was to let her go out and create. There is not a more trustworthy person in the world and you can trust Holly to care for the client and to deliver in a big way. I highly recommend Holly.”

Russ Parker

“Holly is a strong, passionate leader who brings energy to her every task. She empowers those around her to use their natural abilities within an organization and become equally as enthralled with their work. On top of that, she is kind, funny and a strategic thinker. I would recommend Holly for any endeavour she chose to participate in!”

Marchella Barbero

“Holly’s leadership and dedication to detail made the projects achieved and successful. Holly is always eager to step up to the challenge and knows how to deal and handle difficult situations with professionalism and ease. It is a pleasure to know and work with Holly and I can’t recommend her highly enough.”

Cherry Pecovnik

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