Strategic Marketing Leadership for whatever challenge you are facing
Sometimes you’re clear on what you need, and other times you’re not entirely sure. Marketing needn’t be complicated or scary – there are many options to navigate a path forward.
Meet Holly
I was a child with many interests, the most remarkable being my desire to bring people together around an idea, an event or a game. That and writing short stories about talking footballs traveling around the world, but that’s a story for another time.
My early career in Marketing post-University began with lululemon, Backroads and United Way – huge organizations with global impact. I would go on to found Adesso Creative, a sport marketing agency that would work with sports organizations from across the globe.
Post-Adesso, I spent time in and out of house as a Marketer and Leader before returning to consultancy, this time with the desire to work with businesses undergoing periods of transformation and growth.
This is what matters
My core values are:
(yes, we might have a walking meeting at some point in time)
In my marketing work, this translates into understanding an opportunity, challenge or project, and bringing the right people together to deliver. I believe good marketing lies at the intersection of data-driven decisions and creative prowess.
When working with a client, my guiding principles are mutual respect, strategic alignment, and curiosity.
My Approach to Marketing Leadership
I work best in complex, fast-moving, challenging environments. My working style is flexible, adaptable, and proactive.
Clients engage with me for marketing leadership: strategic visioning and process, operationalizing marketing strategy, and interim marketing leadership.
Clients also engage with me for large-scale marketing projects that include: re-vamping or creating websites, CRM/MMP delivery, customer journey, large-scale brand events, lifecycle marketing, GTM or re-aligning brand or marketing efforts. I support in-house marketing teams, whether they be a single person or a team of dozens. Recent project work has included projects under multi-year timelines with multiple stakeholders and competing priorities. I relish the opportunity to work in ever-changing environments on projects of this scale.
Brands I’ve Partnered With
Why Work With Me
There’s noise everywhere in the marketing world. Having a trustworthy, experienced guide to help navigate through can be paramount to your future success. Together we can identify your priorities, assemble the right team and work towards your outcomes.
Ready to get started?
Connect with me for a complimentary consultation. Whether you’re scaling and it’s time for support, or you need help on a marketing project, this is a great time to connect.